CREATIVE DIRECTOR: John Matejczyk
ACD COPYWRITER: Kelsey Wilkins
ACD ART DIRECTOR: Adam Ledbury
SENIOR COPYWRITER: Jesse Wilks
SENIOR ART DIRECTOR: Gerardo Agbuya
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penn mutual: you, stronger
In an industry filled with clichés about perfect tomorrows and smiling retired folks riding bicycles, we gave Penn Mutual Life Insurance a complete “funky forthright” brand refresh to stand out amongst the stock photos and confusing financial lingo.