adidas: create, get noticed.

We created 8 Instagram videos and 21 Instagram stories for 6 localized markets in 5 different languages. And even after capturing content spanning the globe, I still call it "soccer" instead of "football". 

INSTAGRAM HACK

To get noticed by the best of the best, you have to get creative. We got real kids from England, France, Spain, Italy, Mexico and Germany to "hack" previously posted adidas Instagram content and showcase their skills over the pros. 

INSTAGRAM STORIES

Following the "hack", we called on creators from around the globe to show their best skills and get noticed on the adidas channels. Using content sent in from kids all over the world, we created 21 Instagram stories – and maybe a few new soccer stars. 

Creative Director: Pat McCaren
Creative Director: James Robinson

Art Director: Billy Lymm
Art Director: Jacob Cowdin

Producer: Bre Maris

Account Manager: Liam Doherty